Aldi to launch namesake store brands. How it will work, new locations opening in Florida

The no-frills discount grocery chain Aldi is famous for low prices, no coupons, and a distinct lack of in-store delis, bakeries, pharmacies, loyalty programs or even background music.

More than 90% of its stock is private label, with names fans have come to look for such as Clancy’s, Simply Nature and Specially Selected.

Now, for the first time, Aldi will be branding all its products with its own name, either with a new namesake brand or with “an ALDI Original” on the label according to a Sept. 24 release.

“The new look and feel of our products is the next step in our journey to modernize our simpler, quicker shopping experience. Now, it’s easier than ever for shoppers to instantly spot the value and quality only ALDI can deliver,” said Atty McGrath, who became CEO of ALDI on Sept. 1. “After nearly 50 years of setting the standard in private label, our updated packaging will give shoppers yet another reason to reach for our products first.”

The most well-known brands will keep their names with the Aldi endorsement added, the company said.

“Other items like ‘Red Bag Chicken’ will adopt shopper-given nicknames – a playful nod to show fans just how much ALDI values their opinion,” the release said.

Aldi opening more Florida stores

Aldi has been quickly opening new stores in Florida this year, many of them revamped Winn-Dixie stores from the brief period when the company bought the parent company of Winn-Dixie and Harvey’s Supermarket but before they sold most of the stores back months later.

At least 30 have opened in the Sunshine State in 2025, with 20 more listed on the company’s “coming soon” page. plans to open 225 new stores in the United States in 2025, the most they’ve ever opened in a single year, and 800 by the end of 2028.

A new store in Milton is scheduled to open Oct. 2, with locations in Jacksonville and New Port Richey set to open its doors on Oct. 9.

What Aldi stores are opening in 2025 in Florida?

There are at least 20 Aldi locations coming soon to Florida as of Sept. 26, according to Aldi’s grand opening page, many of them former Winn-Dixie sites:

• Bushnell, Walker Ridge Square, 1122 North Main St.

• Deerfield Beach, Crossroads Shopping Center, 2301 W Sample Road, Building #2

• Englewood, 1951 South McCall Road (former Winn-Dixie)

• Englewood, 4100 South McCall Road (former Winn-Dixie)

• Gainesville, 300 Southwest 16th Ave. (former Winn-Dixie)

• Jacksonville, Fort Caroline Trading Post, 6060 Fort Caroline Road, Suite 10 (former Winn-Dixie) (opening Oct. 9)

• Leesburg, Lake Harris Square, 27405 U.S. 27

• Lehigh Acres, Winn-Dixie Shopping Center, 61 Bell Blvd. North (former Winn-Dixie)

• Milton, Dogwood Park Shopping Center, 5428 Dogwood Drive (former Winn-Dixie) (opening Oct. 2)

• Orlando, 1403 South Hiawassee Road (former Winn-Dixie)

• Sarasota, Southeast Plaza, 4230 Bee Ridge Road (former Winn-Dixie)

• St. Petersburg, Five Points Shopping Center, 3327 9th Street North (former Winn-Dixie)

Several more Winn-Dixie conversions are still ongoing, including locations in Sebastian and Vero Beach, scheduled for early 2026.

Other grocery chains expanding in Florida

The Sunshine State is a popular one for grocery stores. The Florida-based Publix chain is opening three replacement stores, according to media relations manager Nicole Krauss.

Meanwhile Trader Joe’s, a more upscale grocery destination, has at least two more stores opening in Florida, although the dates have not been announced.

Where can I find an Aldi near me in Florida?

There are currently 274 Aldi lccations in Florida. You can find the list at stores.aldi.us/fl.

This article originally appeared on Florida Times-Union: Aldi brands will soon be in stores. When new Florida locations open