REDDING, Calif. (AP) — In a stretch of Northern California known for farming, ranching and a rural way of life, residents worry a ballot measure to redraw U.S. House maps is all but certain to dilute what little political power they possess in the heavily Democratic state.
If Proposition 50 passes, voters in three northern counties that went strongly for President Donald Trump in the last three elections would share a representative with some of the state’s wealthiest and most liberal coastal communities. Rural voters would be outnumbered, making it unlikely for a Republican candidate to prevail.
“Most of us see it as, you know, just massive gerrymandering, taking what little representation that we had away and now we’ll have absolutely nothing,” Patrick Jones, a former Shasta County supervisor, said in a recent interview in his family’s gun shop.
Voting concludes Nov. 4 on the measure, which would create partisan U.S. House maps outside of normal once-a-decade redistricting handled by an independent commission. It’s an effort by Democratic Gov. Gavin Newsom to counter a Trump-backed plan in Texas to gain five more Republican seats. He says it’s necessary to defend democracy, but California Republicans call it a power grab that will disenfranchise voters. Republicans currently hold nine of the state’s 52 congressional seats.
In Redding, one of the largest cities north of Sacramento, bright yellow signs urging residents to defend fair elections and rural representation dot the highway. A local man recently led a one-person protest in front of City Hall, while more than 150 others showed up at a rally to reject what they see as a scheme by Democrats to take away their voices.
But they face an uphill battle in the state where registered Democrats outnumber Republicans by nearly 2-to-1. Democrats have returned nearly twice as many ballots. Labor unions and other Democratic allies have mobilized hundreds of volunteers to reach voters in solidly blue areas like Los Angeles with millions of voters. Two weeks before Election Day, just about 7,000 ballots had been returned in Shasta County, county clerk Clint Curtis said. He expects lower turnout than normal.
TV advertising opposing the measure — a key investment in the sprawling state — has largely dried up. Some residents in Redding say they’ve heard little from Republican Rep. Doug LaMalfa about a plan to fight the measure, though he’s scheduled an event Wednesday in another city in his district.
Rural strongholds brace for political change
Under the new maps, voters in Shasta, Siskiyou and Modoc counties — all conservative strongholds in the rural north — would be in the same congressional district with Marin County, which sits just across the Golden Gate Bridge from San Francisco.
LaMalfa’s current district includes farms that grow rice, olive and other tree nuts, and ranching is prevalent in the farthest northern reaches. Lassen National Volcanic Park, historic Shasta Dam and snow-capped Mt. Shasta are defining features. Redding has a population under 100,000. Distrust of government and belief in election conspiracies are common. In 2024, 67% of voters in Shasta County supported Trump.
Marin County, meanwhile, went 80% for Democrat Kamala Harris. The median household income tops $140,000 — roughly double that of Shasta County. It’s part of a district that runs north up the Pacific coastline to Oregon and is known for redwood forests, wine production and cannabis farms. It’s represented by Democratic Rep. Jared Huffman.
LaMalfa, a rice farmer, opposes the proposition and has spent at least $63,000 from his campaign fund to reach voters through text messages and yard signs. He also gave $50,000 to a statewide “no” campaign. Brenda Haynes, who works in LaMalfa’s district office, said the congressman has joined residents waving flags on highway overpasses. His campaign declined a request for a reporter to shadow him on the trail.
“I think he’s done phone calls and stuff, but I haven’t really heard from him,” said Toby Ruiz, a retired state worker who’s lived in the area for most of his life.
LaMalfa’s supporters say they appreciate his conservative stances and push for an important new water storage project.
“I pretty much love the guy,” said Bob Braz, a Redding area native who owns a bait shop. “I stand for almost all the things that he’s done.”
Those who don’t know much about LaMalfa’s record said they trust him because of his background.
“I don’t hear much about him but he’s a farmer,” said Liz Jacobs, who moved from the Bay Area to Redding 20 years ago. She added: “I don’t know about somebody from the Bay Area with their progressive ideas.”
Newsom and other Democrats say the measure is a tool to fight Trump’s agenda and counter Republican efforts to pickup seats elsewhere. Even if it passes and Democrats win five more seats, it may not help the party retain the House. Republicans in Missouri, North Carolina and Indiana are joining Texas in trying to draw more winnable seats in the 2026 midterms. Lawmakers in Virginia, meanwhile, are back in session to work on a map more friendly to Democrats. All of the efforts are sure to face legal challenges.
“This is not the fight we want to fight. This was not our battle,” Newsom said in a recent virtual campaign event. “This is in reaction to something unprecedented that happened.”
But voters in Redding see it as another way to silence their voices.
They have long felt neglected by the Democratic-controlled Legislature in Sacramento, which they blame for raising the cost of living and infringing on local control. Lawmakers, for example, banned counties from hand-counting ballots in most cases after Shasta County leaders voted to get rid of their vote-counting machines in 2023.
Some said they worry that national Republicans won’t put up a fight to hold the seats if the measure passes.
“You would have to spend a huge amount of money to reach your base,” said Jones, the former county supervisor. “And they’re just simply not going to want to waste that amount of money because it would be better spent throughout the country elsewhere.”
Voters are divided
Not all voters are dreading a change.
Warren Swanson, a Redding resident of more than 40 years, called LaMalfa “Do Nothing Doug.” His wife, Tara Swanson, also voted “yes” on the measure, partly because it promises to give map-drawing power back to the independent commission after the 2030 Census.
“Do two wrongs make a right? It’s a tough one for those of us who think along those lines,” Tara Swanson said.
Some liberal voters in Mt. Shasta in Siskiyou County are hoping to oust LaMalfa over his vote for Trump’s sweeping tax and spending bill that will overhaul health care and food assistance programs. Mothers, families and older adults in town could go hungry because of changes to food assistance programs, said Colleen Shelly, a Mt. Shasta resident who works with the state food assistance program.
But the fight is far from over for Republican voters in California, said Walter Stephen Rubke, a 38-year-old who moved to Redding last year. Many young people are supporting conservatives, he said, and he expects continual resistance from GOP voters even if the measure passes.
“I see a hard path ahead,” he said. “But I feel confident. I feel hopeful.”
